Digital Marketing Executive

Job Description: 

The candidate will develop, implement, and manage marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies aligned with company goals.
  
• Identify and target potential clients, both locally and globally, and generate high-quality leads through various channels.
  
• Plan and execute marketing campaigns, including tracking and analyzing their effectiveness.
  
• Optimize online content to improve search engine rankings and manage pay-per-click advertising campaigns.
  
• Design and execute email marketing campaigns to nurture leads and maintain customer engagement.
  
• Create engaging and relevant content for various platforms, including blog posts, social media, email campaigns, and webinars.
  
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
  
• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience.
  
• Stay up-to-date with emerging digital marketing trends and technologies.
  

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
  
• Proven experience in marketing and lead generation in the IT industry.
  
• Strong knowledge of marketing tools and platforms, including SEO, SEM, and CRM software.
  
• Good written and verbal communication skills.
  

Preferred Candidates:

• Only a Gujarat Candidate is Preferable.
  
• Experience in IT company preferable.
  

Experience:  2+ years